Event & Media Partners
| Boston Oct 11, 2008 | Washington DC Oct 13, 2008 | Nashville Oct 16, 2008 | Greensboro Oct 18, 2008 | Atlanta Oct 21, 2008 | New Orleans Oct 25, 2008 |
Boston
Saturday, October 11, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Blogging Basics: I Blog, Therefore I Am...figuring out your blogging mojoIf you're just starting your blog you may not have a master plan. You may not have thought through why you want to blog. You may have no focus. Or you may have decided on a focus, but might not be really sure what blogging with a focus really means. You might not even think it matters.
This is the session where you can find out if it does matter to you. BlogHer co-founder Jory Des Jardins moderates this discussion with three very different bloggers, with three very different mojos. Candelaria Silva says: "My blog mojo is that I won’t stay in any one of the boxes into which people try to slot me." Christine Koh was on the hard-core academic track when she start her MommyBlog. She ended up using personal blogs as a personal platform to propel her into an entirely different kind of professional life. Finally, Susan Getgood absolutely started a blog to support her consultancy, but has recently branched out with other, more personally-focused blogs.
Hear how these diverse bloggers approached blogging from their very beginnings to even now, as their blogging lives evolve. They'll explore:
How much, if at all, they thought about what they wanted their blogs to be or to accomplish before starting out?
Did their blogging "goals" change as they got more invested in their blogs?
What are their blogs about now, vs. when they were started?
How does their blogging mojo affect how they blog? What they blog about, how they participate in the wider community? What their blogging policies are?
Ask questions, share your concerns, test out your mojo with a very friendly crowd!
This is the session where you can find out if it does matter to you. BlogHer co-founder Jory Des Jardins moderates this discussion with three very different bloggers, with three very different mojos. Candelaria Silva says: "My blog mojo is that I won’t stay in any one of the boxes into which people try to slot me." Christine Koh was on the hard-core academic track when she start her MommyBlog. She ended up using personal blogs as a personal platform to propel her into an entirely different kind of professional life. Finally, Susan Getgood absolutely started a blog to support her consultancy, but has recently branched out with other, more personally-focused blogs.
Hear how these diverse bloggers approached blogging from their very beginnings to even now, as their blogging lives evolve. They'll explore:
Ask questions, share your concerns, test out your mojo with a very friendly crowd!
Social Media Can Save MediaThere's a lot of doom and gloom about how the Internet and the Web 2.0 philosophy is affecting traditional media, but the Boston area is actually a hotbed of innovative media practices, social and otherwise. Talk to some folks who can shed light on how social media might actually save the media industry, not kill it. Join Lisa Williams, the creator of H2OTown and a leader in the PlaceBlogging (or hyperlocal) media movement, GateHouse Media New England's VP of Audience Development Anne Eisenmenger and other local media innovators.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Danielle Henderson will work with you make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: Megan Garnhum will cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Social Media Can Save Your BusinessThe Boston area is a hotbed for leading edge social media consultants and PR professionals. It's more than just blogging...come learn about that and so much more. Is Twitter a time suck that adds to your "always on" nightmare...or a business person's best friend? Can Facebook really truly be used for business purposes? Can you create relationships with bloggers without being a blogger? How is "blogger relations" different than the PR you already know and love? Join Susan Getgood, Laura Fitton and Laura Tomasetti to discuss in depth.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Blogging Basics: Managing Information Overload: How to find your blogging communityJoin Beth Kanter, who has been writing about what she prefers to call "online information coping skills" since the 1990s, when we mostly had to worry about email. Now that blogging and social media and networking have taken over, Beth has evolved to cover how to develop both your online "listening" skills and your discovery skills. Find what really matters to you online, and keep track of it without driving yourself crazy.
Social Media Can Save DinnerNow that we've discussed how social media can save media and can save business, we'll discuss something a little unexpected...how Social Media Can Save Dinner (and sometimes, the world). This panel will discuss:
How food bloggers are providing information, advice and value to readers across every kind of demographic
The best practices for food bloggers hoping to deliver the aforementioned information, advice and value to their readers
How food bloggers are working together as a community to help more than folks figuring out what to make for dinner
Moderator Sarah from Sarah's Cucina Bella joins one of BlogHer's Food contributing editors, Kalyn Denny in a conversation with other local foodblogging experts, including Nika Boyce and Lydia Walshin.
Moderator Sarah from Sarah's Cucina Bella joins one of BlogHer's Food contributing editors, Kalyn Denny in a conversation with other local foodblogging experts, including Nika Boyce and Lydia Walshin.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
Closing Keynote: Change Your Future; Change the WorldBlogging and social media have tremendous transformational power. Power at the individual level, but the power of community too. Perhaps most thrilling of all is how often bloggers observe that personal power...and decide to use it to create community, and ultimately change the world. Lisa Stone moderates this conversation with some Boston area women who are right where the rubber meets the road when it comes to enacting changes large and small, personal and global, including Dana Rudolph and Isabel Walcott Hillborn.
6:00-8:00 PM
Washington DC
Monday, October 13, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Blogging Basics: I Blog, Therefore I Am…How to find your blogging mojoIf you're just starting your blog you may not have a master plan. You may not have thought through why you want to blog. You may have no focus. Or you may have decided on a focus, but might not be really sure what blogging with a focus really means. You might not even think it matters.
This is the session where you can find out if it does matter to you. BlogHer co-founder Jory Des Jardins moderates this discussion with three very different bloggers, with three very different mojos. Laurie White started her blog for highly personal reasons...one might even say to find herself, but in the end the blogging world found her. Karen Batchelor was searching for blogs and sites that served her, a woman in the middle of her life. Not finding what she wanted, she created it...and according to her, what followed is one of the "miracles of her life."
Hear how these diverse bloggers approached blogging from their very beginnings to even now, as their blogging lives evolve. They'll explore:
How much, if at all, they thought about what they wanted their blogs to be or to accomplish before starting out?
Did their blogging "goals" change as they got more invested in their blogs?
What are their blogs about now, vs. when they were started?
How does their blogging mojo affect how they blog? What they blog about, how they participate in the wider community? What their blogging policies are?
Ask questions, share your concerns, test out your mojo with a very friendly crowd!
This is the session where you can find out if it does matter to you. BlogHer co-founder Jory Des Jardins moderates this discussion with three very different bloggers, with three very different mojos. Laurie White started her blog for highly personal reasons...one might even say to find herself, but in the end the blogging world found her. Karen Batchelor was searching for blogs and sites that served her, a woman in the middle of her life. Not finding what she wanted, she created it...and according to her, what followed is one of the "miracles of her life."
Hear how these diverse bloggers approached blogging from their very beginnings to even now, as their blogging lives evolve. They'll explore:
Ask questions, share your concerns, test out your mojo with a very friendly crowd!
Online Community building as natural promotional tool"Community" and "Promotion". Do those two words mix? The following two sessions in this track will be all about how online community building can be an amazing tool to raise awareness of causes about which you are passionate, and an amazing tool to drive political action. "Raising awareness" and "driving action" are actually two goals of any promotional activity, so we thought we'd kick off this track by specifically exploring online community tools as promotional tools. How and why to best use the various social tools at your disposal...and how to do it in a clean, well-lit way that will engage your community, not enrage your community.
The experts on hand to show you what they've done, and how they've done it include: Angela Benton-Conyers is one of the co-founders of Black Web 2.0. She and her partners are up on the latest tools because they not only cover them for their site...they use them to promote their site. Jocelyn Harmon's blog name says it all: Marketing for Non-Profits. She lives for helping people "choose the right tools for engaging in world-changing conversations." Alexandra Rampy (aka Social Butterfly) has worked with organizations in the private and public sector to use social media tools, and can share what works, what's the same and what's different. Rachel Rappaport from Coconut & Lime. Coconut & Lime is a food blog, around which Rachel has built a dedicated community using Twitter, Facebook, Flickr, widgets and more. She has also done work with non-profits and other organizations, so she can help translate her success as a food blogger into your success as a community organizer.
You know what you want to spread the word about. This session will outline best practices for doing so.
The experts on hand to show you what they've done, and how they've done it include: Angela Benton-Conyers is one of the co-founders of Black Web 2.0. She and her partners are up on the latest tools because they not only cover them for their site...they use them to promote their site. Jocelyn Harmon's blog name says it all: Marketing for Non-Profits. She lives for helping people "choose the right tools for engaging in world-changing conversations." Alexandra Rampy (aka Social Butterfly) has worked with organizations in the private and public sector to use social media tools, and can share what works, what's the same and what's different. Rachel Rappaport from Coconut & Lime. Coconut & Lime is a food blog, around which Rachel has built a dedicated community using Twitter, Facebook, Flickr, widgets and more. She has also done work with non-profits and other organizations, so she can help translate her success as a food blogger into your success as a community organizer.
You know what you want to spread the word about. This session will outline best practices for doing so.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Veronica "Roni" Noone will make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: Andrea Meyers (well known for Andrea's recipes) will cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Kristen King will help you learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
6:00-8:00 PM
Nashville
Thursday, October 16, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: We'll cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
6:00-8:00 PM
Greensboro
Saturday, October 18, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: We'll cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
6:00-8:00 PM
Atlanta
Tuesday, October 21, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Stephanie Roberts will help you make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: We'll cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
6:00-8:00 PM
New Orleans
Saturday, October 25, 2008
When?
What?
8:00-9:00 AM
9:00-10:00 AM
10:15-11:30 AM
Break-Out Session #1
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
11:30-1:00 PM
1:00-2:30 PM
Break-Out Session #2
Blogging Basics: 6 Steps to Personalize, Polish & Promote Your BlogJoin BlogHer's Liz Henry and a team of subject-matter experts for a quick and effective blog makeover. Let's look at your blog, whether you've got one post up or 100, and give it some love. Liz will explain 6 simple steps you can take to give your blog a tune-up, and then we'll break into small groups to try out some of what you've learned. These 6 steps can help clarify to your readers who you are and what you write. Whether you use WordPress, Blogger, TypePad, or any other platform - you and your platform are welcome.
Personalize: Make sure your readers know how to identify and reach you...and that you feature your community, so they can also see themselves. In addition she'll work with you to learn how to add images, or even audio and video, to show who you are.
Polish: We'll cover the basic geeky ingredients that add up to a truly functional, findable, fabulous blog. Learn about appropriate, search-friendly hyperlinking, tagging...why and how, and even about headlines and why they matter.
Promote: Learn how (and why) to put your post on BlogHer, Twitter, Kirtsy, Digg, Del.icio.us, Reddit, Stumbleupon, other social sites.
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
2:45-4:00 PM
Break-Out Session #3
Geek LabEvery city on the Reach Out Tour will feature a Geek Lab happening in parallel to the Blogging Basics track and each city's Custom track. Web developer, social media maven and all around geek goddess Sarah Dopp will facilitate in every city. Part OpenSpace, part mentoring program, part hack-fest. If you're an advanced geek, here's your all-day Birds of a Feather opportunity. If you're not an advanced geek, here's where you'll find them...and find answers.
4:00-4:45 PM
4:45-5:45 PM
6:00-8:00 PM
ADVERTISING
